It’s advertising signage. The surface details are supposed to impress. Ideally, they’d have hired a freelancer to do their signage, or maybe they have someone in their organization who’s handy with a pack of colored markers.

Failing all of that, even an amateurish sign put together by somebody doing the best they could would have made a bigger impact. The AI-generated sign that they went with says “we put as little effort as possible into this.”

-Andy Ihnatko, A Sign Post